How do free competitions work?
UK competition operators sometimes offer no-purchase-necessary (NPN) entry routes — either as the only way to enter or as a free alternative to paid tickets. Operators do this both because regulations encourage a free entry route to keep a prize competition out of lottery territory, and because it builds an audience. Free routes are often capped or limited to one entry per draw, so check the operator's terms before entering.
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WIN £10,000 FOR FREE OR £15,000 IF YOU SPENT £10 OR MORE AT CHECKOUT
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Common questions
What counts as a free competition?
Any UK prize draw that lets you enter without buying a ticket. That includes draws where the only entry route is free, and draws where a free postal or web entry route exists alongside paid tickets.
Are my odds the same as paid entrants?
In a fair draw, yes — every valid entry has the same chance of winning, regardless of whether the entry was paid or free. Operators are required to treat free entries equally under UK competition law.
Why do operators offer free entry?
A genuine free-entry route is one of the conditions that keeps a paid prize draw classed as a competition rather than a lottery in UK law. Operators also use free entries to grow their audience.